The craziest thing happened on my drive into work Friday morning.
If you live in Toronto, and listen to the 99.9 Virgin Radio Morning show then you may have an idea what I’m talking about.
I used to be an avid Z103.5 morning show listener until they decided to change their morning show hosts after 10+ years, and now I can’t stand it. So I’ve reverted back to my middle school morning show, the MadDog and Billie show. They are great! Since I’ve started listening again, I forgot why I ever stopped.
Anyway, I’m sure most radio stations are aware of changes happening to their competition. Since Z103.5 changed their morning show hosts, I’ve noticed some hostility towards the station. There are two other competitors in the same target audience for morning show listeners, 99.9 Virgin Radio and Kiss 92.5. So how does a radio station grab the attention of their potential listeners?
Well, 99.9 Virgin radio pulled a Jerry Springer! Well done Virgin Radio, well done!!
Now, I’m sure you are all wondering what they could have possibly done to have me sitting in shock, stuck in traffic on a Friday morning with my jaw on my lap. Since this blog is about life and relationships, I wouldn’t write about it if it didn’t involve that. And Jerry Springer wouldn’t be the train wreck it is without people like this.
A girl, named Jackie, emailed into the radio station suspecting that her boyfriend of 2 years was cheating on her. The hosts decided to call her to get a little more info. The reason she suspected her boyfriend was cheating was because:
1. He recently put a password lock on his phone (probably the number one sign someone is cheating. If they didn’t already have one on there and suddenly decided they should, CHEATER!!)
2. He would bring is phone into the bathroom with him, all the time. (This is because he doesn’t want it lying around for her to have a chance to go through it)
3. He has recently become standoffish, not as lovey (this is usually a sure sign of a cheater)
There were other factors, but I can’t remember. Anyway, the hosts decided to see if they could help her out. So what did they decide to do? Well, Billie (the female host) decided to call the boyfriend, Rick, and pose as a customer service representative from his phone company. They dialed his number, he answered and she proceeded to tell him that his phone company was doing a special promotion for the month of May where they were thanking their loyal customers by sending roses to a person of their choice. So all he needed to do was give her the name of the person he would like to send flowers to, their address and a personal message. He was surprised, but appreciative of the gesture. He thought for a second and said “Send them to Laura” (please note that his girlfriend who called in was named Jackie, who was still on the line listening, as was all of the GTA). Billie, without giving herself away, asks what he would like to say in the personal message. “Umm… it has been nice getting to know you, and I look forward to the weekend. Xoxo Rick”. At this point, MadDog jumps in and introduces himself as himself and the host of 99.9 morning show. Then he asks if Jackie has anything to say. At this point, Rick is flabbergasted, he doesn’t know what to say, he is stuttering, but he pulls the most ridiculous story out of his ass.
Rick: “Jackie, what did you do?”
Jackie: “Who’s Laura?”
Rick: “She is ummm…uhhh… a co-worker. We just got to know each other umm… uhhh… I’m trying to build work relationships and maintain them….”
Jackie: “You don’t send roses to a co-worker!!”
Rick: “Well it’s just to maintain our working relationship”
MadDog and Billie: “What about this weekend? Are you seeing her?”
Rick: “I have a work conference this weekend, so yeah, she will be there… but that’s it. Jackie, come with me this weekend you will see”
Jackie: “I’m not coming with you! Do you think I’m stupid?”
Rick: “I’m not doing this on the f**king radio…..”
And the line goes dead.
WOW! WOW! WOW! I didn’t know if I should laugh, applaud, or be offended that the radio station would do such a thing (yet, it was too brilliant to be offended). Of course the radio station received multiple phone calls from their listeners expressing their response to what just happened.
This got me thinking, not only about how amazing of a stunt this was and how they probably secured a ton of new listeners who abandoned their old radio station and were debating between the other two. But, it got my relationship mind juices flowing.
I’ve discussed cheating in previous posts, but this got me thinking about gut instincts. We all have them, whether it’s within a relationship or just meeting someone for the first time. Jackie had gut feelings that her boyfriend was cheating on her, and look how that turned out.
I’m not saying that every gut instinct you feel is correct, but you have to think about why you got those feelings. Something about that person struck a chord with you, and in most cases your initial feelings are right.
I dated a couple of guys were I had that gut retching feeling that they were cheating. It’s like someone grabbed a hold of your insides and was twisting them. And in both cases I was right. I figured one out by checking his cell phone and the other by connecting the obvious dots.
But do you go on a radio station and have them air your dirty laundry in front of hundreds/thousands of listeners? Why the hell not? The great thing about radio is no one can see your face, they don’t announce your last name, and your voice usually sounds quite a bit different on the radio.
Congrats Virgin Radio, you’ve won this listener over!